OLJ Task 3

Visit ASU’s collection of The Library Minute videos and view five (5) of these one minute videos, then visit two (2) of the other Web 2.0 tools used as part of the ASU Library Channel suite at http://lib.asu.edu/librarychannel/.

Write a critical evaluation on ASU Libraries’ use of these platforms to achieve the 4Cs of social media (in no more than 350 words).

Library 2.0 and participatory library services

What is Library 2.0?

Arizona State University (ASU) Library uses a variety of web 2.0 platforms to interact with their patrons. They effectively make use of these platforms to provide services catering to the information needs of their patrons. They invite interaction and try to build a sense of community through the types of content posted. Links to Facebook, Twitter, Google+, RSS feeds, Vimeo, YouTube, Flickr, Instagram and iTunes are available from the ASU Library website.

The library uses YouTube to host their minute channel videos that are fast paced, highly edited clips that use text and graphics to reinforce information provided. Collaborating with their patrons improves the library profile and the interaction people have with the library as well as informing patrons of the availability of resources, including ‘digital resources which can be underutilised if patrons are unaware of their existence’ (Schrier, 2011). The presenter is personable, entertaining, (Casey & Savastinuk, 2005) using a conversational style to communicate with the audience. To cater to the student demographic short movie clips, music videos or references are made to comic character in the videos. Each video ends with the web address of the library channel as well as inviting viewers to visit the Facebook and Twitter accounts.

The Facebook page provides the opportunity for library staff and patrons to interact and share information (Miller, 2005). Content posted on Facebook includes community events, photos and podcasts from the archived collection, and study tips. Content creation is not limited to library staff as user participation is invited (Casey & Savastinuk, 2005). Students are able to communicate and collaborate with each other, and library staff, to gain assistance. A community feeling (Miller, 2005) is fostered as Facebook provides a link for information to be transferred between library staff and patrons. Sharing information such as favourite authors or book titles is possible through the Facebook site (Casey & Savastinuk, 2005). Every time someone posts on Facebook they are creating content that can be shared with others. Facebook is also linked to other Web 2.0. Photos on the Facebook page also appear on Instagram.

The ASU Library website provides a RSS feed that informs followers of local community exhibitions, contests hosted by the library and interesting items that may have appeared somewhere else in their social media sites. ASU Library is seizing opportunities (Miller, 2005) to meet their patrons where they are through their saturation of social media platforms.

References:

ASU Libraries. Retrieved from https://lib.asu.edu/librarychannel/

ASU Library. The Library Minute. Retrieved from http://www.youtube.com/user/librarychannel

ASU Libraries Facebook. Retrieved from

https://www.facebook.com/ASULibraries

Casey, M. & Savastinuk, L. (2006). Library 2.0: Service for the next-generation library, Library Journal, 1 September. Retrieved from http://lj.libraryjournal.com/2010/05/technology/library-2-0/

Miller, P. (2005). Web 2.0: Building the new library, Ariadne, 45, 30 October. Retrieved from http://www.ariadne.ac.uk/issue45/miller

Schrier, R. A. (2011). Digital librarianship and social media: the digital library as conversation facilitator, D-Lib Magazine, 17(7/8) July/August 2011. Retrieved from http://dlib.org/dlib/july11/schrier/07schrier.html

 

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