Web 2.0 technologies and social software


A Blog provides a method of publishing material online. Used in a variety of ways it allows people to share their thoughts, knowledge and experiences. Free blogging platforms such as ‘Blogger’, ‘Wordpress’ and ‘Edublogs’ provide templates that assist in the building of a blog (Gerts, 2013).

Some examples of Blogs created by librarians include:

Skerricks Ideas and Inspiration for your School Library

Leichhardt and Balmain Libraries’ Children’s Blog


Microblogging allows shorter posts enabling quick messaging that can be accessed via computer or mobile phone. ‘Twitter’ is the most popular and is used by many libraries such as the State Library and National library of Australia (Gerts, 2013).

The use of microblogging within an organisation can lead to better connections between staff members and a greater sense of belonging (Grenfell, 2011). Staff can post messages that are easily read and able to be responded to. Messages are in ‘chronological’ order and ‘email notifications’ can alert staff (Grenfell, 2011). ‘Hashtags’ allow topics to be grouped as well as enabling ‘links to videos, images and documents’ (Grenfell, 2011). Examples of microblogging tools suitable for organisations include Yammer and SocialText (Grenfell, 2011).

There are reservations about the use of microblogging within organisations that it may lead to ‘bad behaviour by staff’ (Grenfell, 2011). To minimise this problem a formal usage policy will need to be provided for staff to guide them in their behaviour. Some examples are available on the following website:

Social Media Governance

To introduce microblogging and ensure it will be successfully adopted requires:

  • the support of senior management who may already be actively using it (Grenfell, 2011)
  • being able to share with other staff examples of ways microblogging has been used successfully by other organisations (Grenfell, 2011)
  • an awareness that although some staff are passive participators their input is also useful (Grenfell, 2011)
  • adoption will take time and require ongoing commitment and learning by staff (Grenfell, 2011)

Gerts, C. (2013). Web 2.0 technologies and social software. [INF506 201390 Social networking for information professionals]. Retrieved from Charles Sturt University website: http://interact.csu.edu.au/portal/site/INF506_201390_W_D/page/7a1da37e-c46f-48e5-8015-bab41aae4b0a

Grenfell, C. (2011). Deploying microblogging in organisations. Step two designs. Retrieved from http://www.steptwo.com.au/papers/kmc_microblogging/index.html


A wiki can be used for group projects allowing access for a number of contributors to edit and add content.

Examples of wikis include Wikispaces, Google Sites and Wikidot (Gerts,2013).


Allows audio content to be delivered as an audio file over the Internet that can then be downloaded to a computer or may be streamed through a hosting server (Gerts, 2013). The content can be listened to using portable devices such as mp3 players, iPods and mobile phones or through the use of a computer (Gerts, 2013). Podcasting is being used by libraries to provide audio from visiting authors, historians, lecturers or experts in their field or just to provide guidance in using the library or its website (State Library of New South Wales).


Gerts, C. (2013). Web 2.0 technologies and social software. [INF506 Module 2]. Retrieved from Charles Sturt University website: http://interact.csu.edu.au/portal/site/INF506_201390_W_D

State Library New South Wales. (2012). Events and talks podcast. Retrieved from http://interact.csu.edu.au/portal/site/INF506_201390_W_D

Tagging and QR codes

To enable items to be grouped or found easily within a Web 2.0 platform a ‘tag’ such as a word or phrase can be assigned to the item. This acts like a label and allows items to be found and shared easily.

‘Flickr’ is a photo sharing site that allows up to 75 tags to be assigned to a photo. This means that searches can be made using the different tags to find groups of photos that have been tagged with the word or phrase (Flickr, n.d.).

‘Delicious’ is a site that allows interesting links on the web to be saved and organised for easy retrieval. This site also uses tagging to label and locate items (Delicious, n.d.).

Folksonomy is the term given to describe the allocating of tags that have been individually created. They may be unique to the item being tagged and descriptive in a way that controlled vocabularies are not. A folksonomy is an informal way of tagging content. For searching purposes the items that have been tagged in this way may be difficult to locate.

Taxonomy refers to the use of controlled vocabularies by professionals such as librarians to tag items. The closest matching term from the vocabulary will be allocated. The term that is allocated may be close enough to describing the item but not precise. This method allows items to be located and retrieved easily when searching.

Being quite specific with a tag can allow items that have been stored by you to be easily identified and retrieved rather than disappearing with other similarly labeled items.  As mentioned by Rosenfeld (2005) when tagging photos on Flickr with a common tag such as ‘summer’ the photos will be grouped with many other photos and may be difficult to find again. To re-tag photos with more precise terms later is time consuming and unlikely to be undertaken (Rosenfeld, 2005).


Delicious. (n.d.). Retrieved from https://delicious.com/help

Flickr. (n.d.). Retrieved from http://www.flickr.com/photos/tags/

Gerts, C. (2013). Web 2.0 technologies and social software. [INF506 Module 2]. Retrieved from Charles Sturt University website: http://interact.csu.edu.au/portal/site/INF506_201390_W_D/page/7a1da37e-c46f-48e5-8015-bab41aae4b0a

Rosenfeld, L. (2005). Folksonomies? How about metadata ecologies? Retrieved from http://www.louisrosenfeld.com/home/bloug_archive/000330.html



What is Web 2.0?

Based on your reading and viewing of these definitions, try to summarise in your own words what you think Web 2.0 is.

Web 2.0 is the ability to interact online using the technology available. Social networking sites allow interpersonal contact between individuals, web services allow companies to interact with each other to provide a more streamlined experience for customers and software applications allow items that have been downloaded from the Internet to be read easily from different types of computers.

Individuals are able to use social networking sites such as Facebook, and blogging sites to create online content. Social media sites such as video hosts Kaltura and Youtube and photo sharing site Flickr allow content to be shared.

The Internet also makes it possible for companies to interact with each other to provide a service for customers. Customers are able to browse items for sale on eBay and when purchasing use PayPal as a safe secure way to pay for items.

Software is downloadable from the Internet and provides a service allowing files to be accessed and to be shared with others. Google Docs offers word processing, spreadsheet and presentation software, Zoho is Microsoft compatible.

Web 2.0 has made it possible for more immediate interaction between people, organisations and businesses providing an element of transparency. Having an online presence has become necessary for companies as they adapt to a new way of interacting with their customers.



Socially networked world 2013

How do the concepts and findings in these sections of the OCLC report reflect your view of the socially networked world in 2013?

With the introduction of many social networking sites that connect people and allow them to interact, information can be spread widely to many people instantaneously. People are able to share thoughts and experiences, provide feedback and opinions, recommend or provide suggestions, upload photos or video to share as well as provide connections to other websites. The function and use of social media sites is expanding due to the number of people linked up and the availability of technology that allows ease of use.

Originally the Internet was used to browse and search for information. Those who were able to create a website required technical skills and knowledge. Interaction between people was limited to E-mailing. With the proliferation of social networking sites and social media sites as well as the ability to trade online the way people use the Internet has changed dramatically.

Social networking sites such as MySpace, Mixi and Facebook enable people to communicate instantaneously sharing information and photos. The main reason for people using these sites is ‘to communicate with friends or family’ (De Rosa, Cantrell, Havens, Hawk & Jenkins, 2007, p. 1-13). Users mostly agree that social networking sites enable them to maintain their relationships as well as to help build new relationships (De Rosa et al., 2007, p. 2-23).

Social media sites such as YouTube and Flickr allow people to share and publish content with many people (De Rosa et al., 2007, p. 2-2). This has enabled many talented people to publish their work online.

Commercial sites allow people to purchase items or services online. Amazon and eBay have led the way. This type of interaction has grown with online purchasing becoming more prevalent. The ability to netbank which allows people to pay their bills online is becoming more acceptable as people lead busy lives.

De Rosa, C., Cantrell, J., Havens, A., Hawk, J. & Jenkins, L. (2007). Sharing privacy and trust in our networked world: A report to the OCLC membership. Dublin, Ohio: OCLC (Online Computer Library Center, Inc. [ebook] Available http://www.oclc.org/reports/pdfs/sharing.pdf